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Three steps to improve your social web literacy

Image by StreetFly JZ via Flickr We wrote last week about the rise of social web literacy – how people are having to get used to a new way of communicating and a new way of using language to share...

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Using Twitter to harvest ideas: MyIdea4CA.com

Image by Thomas Hawk via Flickr One powerful use of online communities is to help get new ideas into a business; taking advantage of the fact that many (if not most) of the best ideas for your...

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BusinessWeek’s Shirley Brady on online communities and crowdsourcing

Image by cambodia4kidsorg via Flickr Guest post by Ben LaMothe Last week, we posted part one of our interview with Shirley Brady BusinessWeek’s first community editor. In this second part, Shirley...

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Google Wave vs Twitter at conferences

Image courtesy of Shutterstock Twitter has quickly become the must-have channel for conference back-chat. Reading what other people tweet during a speech provides an extra dimension as you get a sense...

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Social Media Case Study: LEGO CLICK

Image by Kaptain Kobold via Flickr LEGO is a brand that many people are very passionate about, a brand people love and we’ve written before about how they use segmentation to engage their consumer...

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